In a QSR survey done in 2013, the former fastest serving fast food chain (Wendy’s) clocked in at 133 seconds. In 2018, the average serving time for the top 10 fast food chains was at 234.08 seconds. The slowest average time was held by McDonald’s with 184 seconds that same year. Wendy’s in 2011 posted an industry-best average time of only 145 seconds, followed by Taco Bell with 146. ( Today)ĭespite setting the benchmark in 2011, Wendy’s record of 116 seconds serving time in 2003 hasn’t been beat yet. In a study made last year, Dunkin’ came in as the fastest serving fast food drive thru with 217 seconds, while Chick-fil-A came in last with 323 seconds or about 5 minutes and 20 seconds from speaker box to window. McDonald’s came last in a SeeLevel HX study made last 2018, with 273.29 seconds.
Last year, customers waited an average of 255 seconds in a drive-thru lane, 20 seconds more compared to 2018. Related Reading: 57 Global Coffee Industry Statistics and Consumption Trends Speed of Service DataĪs more customers enter the drive-thru lane, the speed of service is impacted. According to restaurant consultant, Tom Cook of King-Casey, 70% of customers go for drive-thru in Starbucks with car service while only a small percentage stayed inside.Customers who order using this app goes directly to the “Mobile Order Pick Up” lane to avoid jamming up with the ones lining up to order real-time. Dunkin’ introduced the concept of a drive-thru mobile order window in 2018, exclusively for those who ordered through their mobile app.During that time, 6 cars lined up showing customers eagerness to wait despite the long wait. An order of tea, coffee, and a peanut butter cookie took around 6 minutes on a typical Thursday in Chicago.An espresso drive-thru can sell an average of 250 cups of coffee drinks and espresso in any given day.In the drive-thru industry, Starbucks still lags behind major competitors such as McDonald’s and Dunkin’.Recognizing higher profits, Starbucks announced last year that they would include a drive-thru on 60% of new coffee shops to be built (pre-pandemic figures).Towns in New Jersey, California, and Missouri have laws banning the creation of new drive thru in fast food restaurants with Minneapolis recently joining the group of states.Department of Energy projected that getting rid of idling engines would be akin to eradicating close to 5 million cars off the roads. The government suggests that an idle engine in a drive-thru is both bad for your wallet and the planet. Government, having your engine idle longer than 10 seconds consumes more fuel and generates more emissions than restarting your engine.
In a survey made in 2015 on customers favorite drive-thru restaurants yielded McDonald’s at the top, followed by Burger King and Wendy’s.īack in 2009, Wendy’s was the fastest serving drive thru with an 134 second average service time, while Chick-fil-A got a high grade for accuracy of orders served with a whopping 96%. ( )Īnother data from the NPD group suggest that fast food drive-thru’s generated a revenue of $8.3 billion just this last March, an increase of $3oo million compared to the same period in 2019. ( The New York Times)Īccording to the NPD Group, a leading market research company, 57% of hamburger fast food customers use the drive-thru lane, 40% with Mexican QSRs, and 38% of chicken fast food customers went straight to drive through lanes.Īmericans visit drive thru lanes about 6 billion times each year according to some statistics. Coffee chains like Starbucks are adding more drive-thru service locations over the next 18 months.ĭrive thru sales represent 70% of fast food sales which generates billions of dollars for the industry each month.
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